Nov 4
Wed · 10am ET
Week 1
Introductions That Capture
Make the first few seconds count, on camera, in a DM and at an open house.
Covers attention that sticks
The problem
Likes don’t pay commission.
You can have a reel do numbers and still have an empty calendar the next week. Every client you’ve ever had from social took the same path from first seeing you to hiring you. Most agents pour everything into getting seen, then wonder why nothing comes out the other end.
AttentionWhere most agents stop
Attraction
Value
Conversation
Client
If the middle of that path is broken, more attention just sends more people through the same hole. The four weeks below fix the whole path.
The four weeks
One skill a week. Used that same week.
Each Wednesday you learn one part of the path, put it to work before the next session, and we build on it together. Four weeks instead of forty modules.
Nov 11
Wed · 10am ET
Week 2
The Attraction Method
Post for the clients you want, not the likes you get.
Covers pulling in the right people, not just more people
Nov 18
Wed · 10am ET
Week 3
Value That Converts
Share what you know in a way that leads to a reply, a question or a meeting.
Covers giving people a reason to start talking
Nov 25
Wed · 10am ET
Week 4
Communicate to Sell
Move a conversation from interest to a booked appointment without sounding pushy.
Covers turning the conversation into an appointment
What you get
Everything for $199.
You don’t need much to go right for $199 to make sense. One new client from what you learn here pays for it many times over.
Included
- Four live sessions with Tyler on Zoom, every Wednesday in November at 10am ET.
- Every session recorded and sent to you, so a showing never costs you a week.
- A digital resource after every session with the key frameworks, scripts and examples, sent to you so you can put it to work that same week.
- Built for Realtors, start to finish. Your listings, your DMs, your open houses.
This is for you if
- You’re posting and getting views, but the calendar isn’t filling up.
- Your “love this!” comments come mostly from other agents.
- You freeze on what to say after someone replies to a story or a post.
- Lead gen is the thing you keep saying you’ll fix next month. This is next month.
Results
Don’t trust me. Trust the agents.
The fix usually isn’t more effort. It’s knowing the next step, and having someone show you what it is.
Karan C. · Coaching client
From 8–10 transactions
20
transactions
From $100K
$300K
in GCI
“Cut through the noise of traditional training. This is real estate sales redefined: sharp, strategic, and relentlessly effective.”
Rated 5.0 from 150+ verified reviews
Your teacher
Learn it from the person still in the arena.
Tyler McLay is a third-generation Toronto realtor, a former university professor, and holds a Master’s from the Forbes #1 ranked business school in Canada.
He still leads a team and closes deals, so what you learn reflects today’s market. Doing something well and teaching it well are two different skills. Tyler has had to learn both. He wrote the book on it, The Authority Agent.
$2B+In sales generated
25K+Sales reps trained
Top 10In Canada
As seen in
ForbesThe Globe and MailToronto StarBusiness InsiderCEO Weekly
Questions
Before you get in.
Three things agents ask most when they hear about November, plus the practical details.
“I don’t have time.”
It’s one live session a week for four weeks. If a showing lands on one, the recording is in your inbox that night. The bigger time cost is another quarter of posting that doesn’t bring anything back.
“I’m already posting.”
Good. That’s the hardest part, and you’re already doing it. This isn’t about posting more. It’s about getting more out of what you already put out.
“I’ve taken courses before.”
Most people never finish them. That’s why this is live, it’s four weeks instead of forty modules, and every session comes with a resource you keep and can use right away.
When and where is it?
Every Wednesday in November at 10am Eastern: November 4, 11, 18 and 25. Sessions run live on Zoom. You’ll get the link by email after you enroll.
Your next chapter
We start Wednesday, November 4.
–Days
–Hours
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